Why Smart Accountants Are Helping, Not Selling (A Penguin Special from Portfolio)
by
Jay Baer, Darren Root
Language: English
Release Date: March 11, 2014
Youtility fundamentally changes how accountants and accounting firms think about marketing and their business.
Jay Baer defines “Youtility” as information and resources given away for free to build awareness and trust. Youtility creates awareness, customers, and loyalty over the long-term....