Yes We Did! An inside look at how social media built the Obama brand

Business & Finance, Business Reference, Business Communication, Marketing & Sales
Cover of the book Yes We Did! An inside look at how social media built the Obama brand by Rahaf Harfoush, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Rahaf Harfoush ISBN: 9780321648693
Publisher: Pearson Education Publication: May 20, 2009
Imprint: New Riders Language: English
Author: Rahaf Harfoush
ISBN: 9780321648693
Publisher: Pearson Education
Publication: May 20, 2009
Imprint: New Riders
Language: English
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital

The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it.

In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

More books from Pearson Education

Cover of the book The Photoshop CS5 Pocket Guide by Rahaf Harfoush
Cover of the book ASP.NET 3.5 AJAX Unleashed by Rahaf Harfoush
Cover of the book Investigating the Human Genome by Rahaf Harfoush
Cover of the book iOS 8 for Programmers by Rahaf Harfoush
Cover of the book My Windows Phone 8 by Rahaf Harfoush
Cover of the book Survival Guide for Lotus Notes and Domino Administrators by Rahaf Harfoush
Cover of the book Visio 2013 Absolute Beginner's Guide by Rahaf Harfoush
Cover of the book New Business Networking by Rahaf Harfoush
Cover of the book QuickBooks 2014 on Demand by Rahaf Harfoush
Cover of the book Regression Analysis Microsoft Excel by Rahaf Harfoush
Cover of the book Sustainable Business: Financial Times Briefing by Rahaf Harfoush
Cover of the book Unlock the Hidden Job Market by Rahaf Harfoush
Cover of the book Microsoft Expression Blend 4 Unleashed by Rahaf Harfoush
Cover of the book Core Internet Application Development Using ASP.NET 2.0 by Rahaf Harfoush
Cover of the book Lead with LUV: A Different Way to Create Real Success by Rahaf Harfoush
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy