Winning the War for Talent in Emerging Markets

Why Women Are the Solution

Business & Finance, Human Resources & Personnel Management, Organizational Behavior
Cover of the book Winning the War for Talent in Emerging Markets by Ripa Rashid, Sylvia Ann Hewlett, Harvard Business Review Press
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Author: Ripa Rashid, Sylvia Ann Hewlett ISBN: 9781422142677
Publisher: Harvard Business Review Press Publication: August 9, 2011
Imprint: Harvard Business Review Press Language: English
Author: Ripa Rashid, Sylvia Ann Hewlett
ISBN: 9781422142677
Publisher: Harvard Business Review Press
Publication: August 9, 2011
Imprint: Harvard Business Review Press
Language: English

The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way-bringing in expats and engaging in bidding wars for hotshot local “male” managers.

The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers.

But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces – family-related “pulls,” such as daughterly duties to parents and in-laws, and work-related “pushes,” such as extreme hours and dangerous commutes – force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely.

In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including:

• Sustaining ambition through stretch opportunities and international assignments
• Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors)
• Introducing flexible work arrangements to accommodate family obligations
• Providing safe transportation, such as employer-subsidized taxi services

Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way-bringing in expats and engaging in bidding wars for hotshot local “male” managers.

The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers.

But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces – family-related “pulls,” such as daughterly duties to parents and in-laws, and work-related “pushes,” such as extreme hours and dangerous commutes – force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely.

In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including:

• Sustaining ambition through stretch opportunities and international assignments
• Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors)
• Introducing flexible work arrangements to accommodate family obligations
• Providing safe transportation, such as employer-subsidized taxi services

Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.

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