Wine Queens

Understanding the Role of Women in Wine Marketing

Nonfiction, Social & Cultural Studies, Social Science, Gender Studies, Business & Finance, Marketing & Sales
Cover of the book Wine Queens by Mojca Ramšak, Springer International Publishing
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Author: Mojca Ramšak ISBN: 9783319166612
Publisher: Springer International Publishing Publication: March 19, 2015
Imprint: Springer Language: English
Author: Mojca Ramšak
ISBN: 9783319166612
Publisher: Springer International Publishing
Publication: March 19, 2015
Imprint: Springer
Language: English

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.

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