Paco Underhill: 3 books
Why We Buy
The Science Of Shopping
Language: English
Release Date: June 2, 2000
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
Call of the Mall
The Author of Why We Buy on the Geography of Shopping
Language: English
Release Date: February 9, 2004
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.
Paco Underhill, the Margaret Mead of shopping...
What Women Want
The Global Market Turns Female Friendly
Language: English
Release Date: July 6, 2010
The author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and...