What's It Take to Make a Product Iconic?

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book What's It Take to Make a Product Iconic? by Bertrand Cesvet, Tony Babinski, Eric Alper, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Bertrand Cesvet, Tony Babinski, Eric Alper ISBN: 9780132479929
Publisher: Pearson Education Publication: August 12, 2010
Imprint: FT Press Language: English
Author: Bertrand Cesvet, Tony Babinski, Eric Alper
ISBN: 9780132479929
Publisher: Pearson Education
Publication: August 12, 2010
Imprint: FT Press
Language: English

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

How to create products that are truly iconic--and create conversation everywhere they go.

 

 

The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power….

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the eBook version of the printed book.

This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

 

 

How to create products that are truly iconic--and create conversation everywhere they go.

 

 

The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company’s start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power….

More books from Pearson Education

Cover of the book CorelDRAW 11 for Windows by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book SQL Server 2016 High Availability Unleashed (includes Content Update Program) by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Adobe Premiere Elements 8 Classroom in a Book by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book CCNP Routing and Switching ROUTE 300-101 Quick Reference by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Romeo and Juliet: York Notes Advanced by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book SOA Principles of Service Design by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Understanding Arbitrage by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book How to Get What You Want Without Having To Ask by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Agile Experience Design by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book WebSphere Engineering by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book A Developer's Guide to Amazon SimpleDB by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Social Media and Public Relations by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Stranded in the Nyiri Desert by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Fluid Mechanics for Chemical Engineers by Bertrand Cesvet, Tony Babinski, Eric Alper
Cover of the book Upgrading and Repairing PCs by Bertrand Cesvet, Tony Babinski, Eric Alper
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy