Tony Babinski: 3 books

Book cover of What's It Take to Make a Product Iconic?
by Bertrand Cesvet, Tony Babinski, Eric Alper
Language: English
Release Date: August 12, 2010

This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.     How to create products that are truly...
Book cover of Exclusive Product Offering

Exclusive Product Offering

Creating Something Just for You

by Bertrand Cesvet, Tony Babinski, Eric Alper
Language: English
Release Date: August 12, 2010

This is the eBook version of the printed book. This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.     Delivering one-of-a-kind products and...
Book cover of Conversational Capital

Conversational Capital

How to Create Stuff People Love to Talk About

by Bertrand Cesvet, Tony Babinski, Eric Alper
Language: English
Release Date: August 7, 2008

“In The Tipping Point, Malcolm Gladwell presents an important idea without any ‘how to.’ Now Bertrand Cesvet provides the ‘how to’ you need to create ‘Tipping Points’ for your business and success. This book is a compelling presentation of a powerful idea. This is how the new world will...
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