Volkswagen in the Amazon

The Tragedy of Global Development in Modern Brazil

Nonfiction, History, Americas, Latin America, Business & Finance
Cover of the book Volkswagen in the Amazon by Antoine Acker, Cambridge University Press
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Author: Antoine Acker ISBN: 9781108187121
Publisher: Cambridge University Press Publication: September 21, 2017
Imprint: Cambridge University Press Language: English
Author: Antoine Acker
ISBN: 9781108187121
Publisher: Cambridge University Press
Publication: September 21, 2017
Imprint: Cambridge University Press
Language: English

From 1973 to 1987, Volkswagen's (VW) 140,000 hectare 'pioneer' cattle ranch on the Amazon frontier laid bare the limits of capitalist development. These limits were not only economic, with the core management of a multinational company engaged in the 'integration' of an extreme world periphery, but they were also legal and ethical, with the involvement of indentured labor and massive forest burning. Its physical limits were exposed by an unpredictable ecosystem refusing to submit to VW's technological arsenal. Antoine Acker reveals how the VW ranch, a major project supported by the Brazilian military dictatorship, was planned, negotiated, and eventually undone by the intervention of internationally connected actors and events.

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From 1973 to 1987, Volkswagen's (VW) 140,000 hectare 'pioneer' cattle ranch on the Amazon frontier laid bare the limits of capitalist development. These limits were not only economic, with the core management of a multinational company engaged in the 'integration' of an extreme world periphery, but they were also legal and ethical, with the involvement of indentured labor and massive forest burning. Its physical limits were exposed by an unpredictable ecosystem refusing to submit to VW's technological arsenal. Antoine Acker reveals how the VW ranch, a major project supported by the Brazilian military dictatorship, was planned, negotiated, and eventually undone by the intervention of internationally connected actors and events.

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