Visualizing Culture

Analyzing the Cultural Aesthetics of the Web

Business & Finance, Marketing & Sales, International, Nonfiction, Reference & Language, Language Arts, Communication, Art & Architecture, General Art
Cover of the book Visualizing Culture by Roxanne M. O'Connell, Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roxanne M. O'Connell ISBN: 9781454199656
Publisher: Peter Lang Publication: June 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author: Roxanne M. O'Connell
ISBN: 9781454199656
Publisher: Peter Lang
Publication: June 1, 2013
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In an increasingly global society, the ability to identify a culture’s visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns – a «pattern language» – by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

More books from Peter Lang

Cover of the book Rollon : de lhistoire à la fiction by Roxanne M. O'Connell
Cover of the book Memories of the Future by Roxanne M. O'Connell
Cover of the book Vielfalt des Uebersetzens by Roxanne M. O'Connell
Cover of the book The Unfortunate Endeavours of Charles Henry Brown by Roxanne M. O'Connell
Cover of the book Pluricentric Languages and Non-Dominant Varieties Worldwide by Roxanne M. O'Connell
Cover of the book Reporting Human Rights by Roxanne M. O'Connell
Cover of the book Whiteness Is the New South Africa by Roxanne M. O'Connell
Cover of the book Postgraduate Study in Australia by Roxanne M. O'Connell
Cover of the book Documents diplomatiques français by Roxanne M. O'Connell
Cover of the book Die insolvenzrechtliche Einordnung der betrieblichen Altersversorgung in der Insolvenz des Arbeitgebers by Roxanne M. O'Connell
Cover of the book The Entrenchment of the «unus alterum» Pattern by Roxanne M. O'Connell
Cover of the book Communicating Care at the End of Life by Roxanne M. O'Connell
Cover of the book History of Vocational Education and Training in Europe by Roxanne M. O'Connell
Cover of the book Die Klebebaende der Fuerstlich Waldeckschen Hofbibliothek Arolsen by Roxanne M. O'Connell
Cover of the book Facing Poverty and Marginalization by Roxanne M. O'Connell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy