Usage of Smartphone Applications in Tourism

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Usage of Smartphone Applications in Tourism by Dilara Torun, GRIN Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Dilara Torun ISBN: 9783656022336
Publisher: GRIN Publishing Publication: October 6, 2011
Imprint: GRIN Publishing Language: English
Author: Dilara Torun
ISBN: 9783656022336
Publisher: GRIN Publishing
Publication: October 6, 2011
Imprint: GRIN Publishing
Language: English

Master's Thesis from the year 2011 in the subject Tourism, grade: 9,7 (of 10) - distinction, Bournemouth University (School of Tourism), course: European Tourism Management, language: English, abstract: In recent years, smartphone applications have appeared as a new tool helping travellers create experiences. Taking into consideration the potential impact of the smartphones and mobile applications, it is important to analyse the usage of smartphone applications in tourism. This dissertation analyses the already existing mobile applications on the tourism market, clarifies which type of consumers uses these applications during their travel process and predicts some future trends for these new mobile services. There are several different user groups who use smartphones in a variety of different ways, from business users to media junkies. The literature review shows that the main customers are young men, who use these applications especially to plan their travel during the information phase. But smartphone applications can not only support tourists' information processing activities such as connection and navigation in the tourism consumption stage, but also the activities in the pre-consumption and post-consumption stages. A survey in Madrid (Spain) and Nuremberg (Germany) was conducted for this dissertation showing the main differences and similarities in using smartphone applications for tourism activities. The usage of smartphones in Germany is still more frequent than in Spain and the main used device is the iPhone from Apple. Furthermore, German as well as Spanish travellers focus their usage mainly on the information stage than on the booking process, as the majority of mobile applications are purely informative such as maps or tourist travel guides. The usage is also still challenged by expensive roaming charges and poor Internet connectivity. For a successful usage tourism companies should therefore focus on aspects like secure and efficient mobile services who give tourists feel like accompanied with a reliable and personal travel guide during their whole trip. Only by improving these aspects, smartphone applications will have a successful growth on the tourism market. Keywords: tourism, smartphone, mobile applications

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Master's Thesis from the year 2011 in the subject Tourism, grade: 9,7 (of 10) - distinction, Bournemouth University (School of Tourism), course: European Tourism Management, language: English, abstract: In recent years, smartphone applications have appeared as a new tool helping travellers create experiences. Taking into consideration the potential impact of the smartphones and mobile applications, it is important to analyse the usage of smartphone applications in tourism. This dissertation analyses the already existing mobile applications on the tourism market, clarifies which type of consumers uses these applications during their travel process and predicts some future trends for these new mobile services. There are several different user groups who use smartphones in a variety of different ways, from business users to media junkies. The literature review shows that the main customers are young men, who use these applications especially to plan their travel during the information phase. But smartphone applications can not only support tourists' information processing activities such as connection and navigation in the tourism consumption stage, but also the activities in the pre-consumption and post-consumption stages. A survey in Madrid (Spain) and Nuremberg (Germany) was conducted for this dissertation showing the main differences and similarities in using smartphone applications for tourism activities. The usage of smartphones in Germany is still more frequent than in Spain and the main used device is the iPhone from Apple. Furthermore, German as well as Spanish travellers focus their usage mainly on the information stage than on the booking process, as the majority of mobile applications are purely informative such as maps or tourist travel guides. The usage is also still challenged by expensive roaming charges and poor Internet connectivity. For a successful usage tourism companies should therefore focus on aspects like secure and efficient mobile services who give tourists feel like accompanied with a reliable and personal travel guide during their whole trip. Only by improving these aspects, smartphone applications will have a successful growth on the tourism market. Keywords: tourism, smartphone, mobile applications

More books from GRIN Publishing

Cover of the book Diritto internazionale per filosofi by Dilara Torun
Cover of the book Konkretes Denken by Dilara Torun
Cover of the book Failed Relationships in Hemingway`s The Sun Also Rises: Defending the New Woman by Dilara Torun
Cover of the book Das Konjunkturpaket II der Großen Koalition 2009 by Dilara Torun
Cover of the book Tourism in China by Dilara Torun
Cover of the book The biological standard of living and the 'Antebellum Puzzle' by Dilara Torun
Cover of the book Intercultural aspects of Mergers & Acquisitions in consideration of the Chinese market by Dilara Torun
Cover of the book Visible and hidden walls in Ursula K. Le Guin's utopian novel 'The Dispossessed' by Dilara Torun
Cover of the book Miscarriages in the British legal system. 'The Guildford Four' and 'The Birmingham Six' by Dilara Torun
Cover of the book Time and the Other in the Imperialist Discourse of Kipling and Conrad by Dilara Torun
Cover of the book The Driving Dutchman - An Application of the Prevalent Theories of Distributional Justice by Dilara Torun
Cover of the book The Measurement of Social Skills in Depression by Dilara Torun
Cover of the book Mezzanine Financing by Dilara Torun
Cover of the book Victorian Poetry High and Low - Sammlung von Thesenpapieren by Dilara Torun
Cover of the book Economic Development in Cambodia by Dilara Torun
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy