Businessplan Online Optiker

Businessplan mit Schwerpunkt Marketing

Business & Finance, Marketing & Sales
Cover of the book Businessplan Online Optiker by Tobias Bandt, GRIN Publishing
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Author: Tobias Bandt ISBN: 9783640836338
Publisher: GRIN Publishing Publication: February 18, 2011
Imprint: GRIN Publishing Language: English
Author: Tobias Bandt
ISBN: 9783640836338
Publisher: GRIN Publishing
Publication: February 18, 2011
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: The stakeholders have chosen the name World Wide Vision. The name should connect the global character of the company, especially the possibility of world-wide delivery, with opticianbusiness. Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected. 1. NAME OF THE COMPANY 3 2. VISION AND GOALS 3 A. SHORT-TERM GOALS 3 B. MEDIUM-TERM GOALS 4 C. LONG-TERM GOALS 4 3. TARGET GROUP 4 4. COMPETITION AND MARKET ENVIRONMENT 5 5. PRODUCT POLICY 6 A. DESIGNER FRAMES 7 B. SUNGLASSES 7 C. OTHERS (LATER) 7 6. PRICE POLICY 8 7. PLACEMENT ON THE MARKET 8 8. PROMOTION POLICY 8 A. PR AND VIRAL MARKETING CAMPAIGN 9 B. ONLINE MARKETING 9 C. OFFLINE MARKETING 9 D. STRATEGIC COOPERATION'S 10 9. WEBSITE AND CORPORATE DESIGN 10 10. LIST OF LITERATURE 11

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Seminar paper from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Anglia Ruskin University, language: English, abstract: The stakeholders have chosen the name World Wide Vision. The name should connect the global character of the company, especially the possibility of world-wide delivery, with opticianbusiness. Until today, the name has not been trademarked and nobody has secured the rights. Before the business goes online, the name and URL have to be legally protected. 1. NAME OF THE COMPANY 3 2. VISION AND GOALS 3 A. SHORT-TERM GOALS 3 B. MEDIUM-TERM GOALS 4 C. LONG-TERM GOALS 4 3. TARGET GROUP 4 4. COMPETITION AND MARKET ENVIRONMENT 5 5. PRODUCT POLICY 6 A. DESIGNER FRAMES 7 B. SUNGLASSES 7 C. OTHERS (LATER) 7 6. PRICE POLICY 8 7. PLACEMENT ON THE MARKET 8 8. PROMOTION POLICY 8 A. PR AND VIRAL MARKETING CAMPAIGN 9 B. ONLINE MARKETING 9 C. OFFLINE MARKETING 9 D. STRATEGIC COOPERATION'S 10 9. WEBSITE AND CORPORATE DESIGN 10 10. LIST OF LITERATURE 11

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