Uniform Across-the-Board Promotions

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Uniform Across-the-Board Promotions by Marc-Oliver Jauch, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Marc-Oliver Jauch ISBN: 9783319071152
Publisher: Springer International Publishing Publication: May 28, 2014
Imprint: Springer Language: English
Author: Marc-Oliver Jauch
ISBN: 9783319071152
Publisher: Springer International Publishing
Publication: May 28, 2014
Imprint: Springer
Language: English

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.

More books from Springer International Publishing

Cover of the book Physical-Layer Security for Cooperative Relay Networks by Marc-Oliver Jauch
Cover of the book Principles of Osteoimmunology by Marc-Oliver Jauch
Cover of the book Military Operational Planning and Strategic Moves by Marc-Oliver Jauch
Cover of the book Poverty and Exclusion of Minorities in China and India by Marc-Oliver Jauch
Cover of the book Geometric Science of Information by Marc-Oliver Jauch
Cover of the book Doing Poetic Inquiry by Marc-Oliver Jauch
Cover of the book Population Health Management for Poly Chronic Conditions by Marc-Oliver Jauch
Cover of the book University Initiatives in Climate Change Mitigation and Adaptation by Marc-Oliver Jauch
Cover of the book Was Communism Doomed? by Marc-Oliver Jauch
Cover of the book The Continuum Limit of Causal Fermion Systems by Marc-Oliver Jauch
Cover of the book Pediatric Endodontics by Marc-Oliver Jauch
Cover of the book Reinventing Innovation by Marc-Oliver Jauch
Cover of the book Teacher Mediated Agency in Educational Reform in China by Marc-Oliver Jauch
Cover of the book Clinician's Manual on Restless Legs Syndrome by Marc-Oliver Jauch
Cover of the book Semantic Web Challenges by Marc-Oliver Jauch
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy