Tuned In

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Tuned In by Craig Stull, Phil Myers, David Meerman Scott, Wiley
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Author: Craig Stull, Phil Myers, David Meerman Scott ISBN: 9780470428566
Publisher: Wiley Publication: March 16, 2011
Imprint: Wiley Language: English
Author: Craig Stull, Phil Myers, David Meerman Scott
ISBN: 9780470428566
Publisher: Wiley
Publication: March 16, 2011
Imprint: Wiley
Language: English

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

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