Trust Inc.

How Business Wins Respect in a Social Media Age

Business & Finance, Business Reference, Business Ethics
Cover of the book Trust Inc. by Matthew Yeomans, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Matthew Yeomans ISBN: 9781351111614
Publisher: Taylor and Francis Publication: April 25, 2018
Imprint: Routledge Language: English
Author: Matthew Yeomans
ISBN: 9781351111614
Publisher: Taylor and Francis
Publication: April 25, 2018
Imprint: Routledge
Language: English

We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before.

In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.

This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

We are entering the age of sustainability – a business era where every company, big and small, must adapt its way of doing business to meet the realities of climate change, a finite supply of natural resources, evolving attitudes about inequality, increasing digitisation and automation. At the same time companies must meet the demands of consumers as they adjust to this rapidly changing way of life. Supercharging this change in consumer behaviour is social media – a communications revolution that is democratising and disrupting society in ways never seen before.

In this book, Matthew Yeomans explains why embracing sustainability is key to helping companies articulate their sense of purpose (and their reason to exist) in a world where social media is eroding trust in all institutions. The book shows how social media has made sustainability a mainstream concern for all society, how it compelled companies to be more authentic and accountable in their actions and how it will continue to shape how companies communicate the importance of sustainability to all of society.

This book is a powerful guide for both communication and marketing professionals in business, especially Fortune 500, FTSE 250 companies and agencies, on how to use social media to communicate with their audiences and stakeholders in an authentic way. It is also a guide/text book for the growing field of sustainability communication in higher education.

More books from Taylor and Francis

Cover of the book Evolving Internet Reference Resources by Matthew Yeomans
Cover of the book Interaction in the Classroom by Matthew Yeomans
Cover of the book Literary Analysis: The Basics by Matthew Yeomans
Cover of the book Q&A Land Law by Matthew Yeomans
Cover of the book The Self Under Siege by Matthew Yeomans
Cover of the book South Korea by Matthew Yeomans
Cover of the book The Theory of Knowledge (Routledge Revivals) by Matthew Yeomans
Cover of the book Youth Soccer by Matthew Yeomans
Cover of the book Outstanding Assessment for Learning in the Classroom by Matthew Yeomans
Cover of the book Advanced Practice in Healthcare by Matthew Yeomans
Cover of the book The Reproduction of Evil by Matthew Yeomans
Cover of the book Architectural Temperance by Matthew Yeomans
Cover of the book Natural Resources, Conflict, and Sustainable Development by Matthew Yeomans
Cover of the book Louis I. KahnArchitect by Matthew Yeomans
Cover of the book Terms of Survival by Matthew Yeomans
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy