True Alignment

Linking Company Culture with Customer Needs for Extraordinary Results

Business & Finance, Marketing & Sales, Customer Service, Human Resources & Personnel Management, Organizational Behavior, Management & Leadership, Management
Cover of the book True Alignment by Edgar Papke, AMACOM
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Author: Edgar Papke ISBN: 9780814433379
Publisher: AMACOM Publication: December 11, 2013
Imprint: AMACOM Language: English
Author: Edgar Papke
ISBN: 9780814433379
Publisher: AMACOM
Publication: December 11, 2013
Imprint: AMACOM
Language: English

Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of each and every member of the organization.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. Readers will learn how to:• Decipher customer expectations• Define the brand as a solution to the customer's needs • Turn the unique selling proposition into the mission • And much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

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Companies live or die based on their ability to communicate and deliver on the promise their brand makes to its customers. But if that message is varied, or added to, or even unknown by a single member of the team, the resulting inefficiency, conflict, and disengagement will cripple a company’s ability to provide value to its customers. Thus, it cannot be overemphasized how important it is for leaders to ensure the company’s mission is manifested in the roles, expectations, and goals of each and every member of the organization.True Alignment reveals the blueprint for businesses of all types and sizes for creating a company culture where everyone is aligned to the vision and strategy behind the brand intention and responsible for living out the brand promise. Readers will learn how to:• Decipher customer expectations• Define the brand as a solution to the customer's needs • Turn the unique selling proposition into the mission • And much moreYou can replace the tires on a car, but if you don’t fix the alignment, you still won’t drive straight. The same goes for your company. Nothing else matters until the entire organization is aligned.

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