Travel Marketing and Popular Photography in Britain, 1888–1939

Reading the Travel Image

Nonfiction, Travel, Pictorials, Art & Architecture, General Art, Popular Culture, Photography, History
Cover of the book Travel Marketing and Popular Photography in Britain, 1888–1939 by Sara Dominici, Taylor and Francis
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Author: Sara Dominici ISBN: 9781351378338
Publisher: Taylor and Francis Publication: October 5, 2017
Imprint: Routledge Language: English
Author: Sara Dominici
ISBN: 9781351378338
Publisher: Taylor and Francis
Publication: October 5, 2017
Imprint: Routledge
Language: English

This bookexplores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.

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This bookexplores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on the representation of travel as educational concerns gave way to commercial imperatives. Sara Dominici takes as a touchstone the first fifty years of activity of the Polytechnic Touring Association (PTA), a London-based philanthropic-turned-commercial travel firm. As the book reveals, the relationship between popular photography and travel marketing was shaped by the different desires and expectations that consumers and institutions bestowed on photography: this was the struggle for the interpretation of the travel image.

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