| Author: | ISBN: | 9781134613939 | |
| Publisher: | Taylor and Francis | Publication: | August 24, 2000 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781134613939 |
| Publisher: | Taylor and Francis |
| Publication: | August 24, 2000 |
| Imprint: | Routledge |
| Language: | English |
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include:* the social model of marketing* the human resource management perspective* marketing and servic
