Today's Public Relations

An Introduction

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Today's Public Relations by Robert L. Heath, Timothy Coombs, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert L. Heath, Timothy Coombs ISBN: 9781506320366
Publisher: SAGE Publications Publication: October 19, 2005
Imprint: SAGE Publications, Inc Language: English
Author: Robert L. Heath, Timothy Coombs
ISBN: 9781506320366
Publisher: SAGE Publications
Publication: October 19, 2005
Imprint: SAGE Publications, Inc
Language: English

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing its connection to mass communication while linking it to its rhetorical heritage. The text features coverage of ethics, research, strategy, planning, evaluation, media selection, promotion and publicity, crisis communication, risk communication, and collaborative decision making as ways to create, maintain, and repair relationships between organizations and the persons who can affect their success.

More books from SAGE Publications

Cover of the book Homeland Security Intelligence by Robert L. Heath, Timothy Coombs
Cover of the book Administrative Law and Politics by Robert L. Heath, Timothy Coombs
Cover of the book Body Language by Robert L. Heath, Timothy Coombs
Cover of the book Supporting Gifted and Talented Pupils in the Secondary School by Robert L. Heath, Timothy Coombs
Cover of the book Developing Assessment-Capable Visible Learners, Grades K-12 by Robert L. Heath, Timothy Coombs
Cover of the book Growing Into Equity by Robert L. Heath, Timothy Coombs
Cover of the book Human Rights and Social Justice by Robert L. Heath, Timothy Coombs
Cover of the book How to Design, Write, and Present a Successful Dissertation Proposal by Robert L. Heath, Timothy Coombs
Cover of the book The Other Side of the Report Card by Robert L. Heath, Timothy Coombs
Cover of the book Performance Appraisal and Management by Robert L. Heath, Timothy Coombs
Cover of the book 401 Practical Adaptations for Every Classroom by Robert L. Heath, Timothy Coombs
Cover of the book Applied Ordinal Logistic Regression Using Stata by Robert L. Heath, Timothy Coombs
Cover of the book Facilitating Evaluation by Robert L. Heath, Timothy Coombs
Cover of the book Community Projects as Social Activism by Robert L. Heath, Timothy Coombs
Cover of the book Inspiring Writing in Primary Schools by Robert L. Heath, Timothy Coombs
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy