Robert L Heath: 7 books

Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original...

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes...

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching...

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare...

What do we know of masculinities in non-patriarchal societies? Indigenous peoples of the Americas and beyond come from traditions of gender equity, complementarity, and the sacred feminine, concepts that were unimaginable and shocking to Euro-western peoples at contact. "Indigenous Men and Masculinities",...

Expanding American Anthropology, 1945–1980: A Generation Reflects takes an inside look at American anthropology’s participation in the enormous expansion of the social sciences after World War II. During this time the discipline of anthropology itself came of age, expanding into diverse subfields,...

Seven science fiction and fantasy stories about antiheroes: -A man determined to get justice for his family, no matter the cost -A gynoid with two conflicting programming directives -A teenage boy determined to protect the people who have become his friends -A monster slayer who is not everything...