The Susan Southerland Secret

Personality Marketing to Today’S Bride

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book The Susan Southerland Secret by Karen Gingerich, Kristy Chenell, Susan Southerland, iUniverse
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Author: Karen Gingerich, Kristy Chenell, Susan Southerland ISBN: 9781462001071
Publisher: iUniverse Publication: July 15, 2011
Imprint: iUniverse Language: English
Author: Karen Gingerich, Kristy Chenell, Susan Southerland
ISBN: 9781462001071
Publisher: iUniverse
Publication: July 15, 2011
Imprint: iUniverse
Language: English

The Susan Southerland Secret has given me techniques to make the most of the time I have with clients to take my sales to another level, build a better relationship with clients, and give me an even better understanding of their personalities. Thank you, Susan Southerland Secret! Maria Shafer, Celebration Expert

Sales and marketing are as important to a wedding business as creating a beautiful, memorable day for the bride and groom. Yet, those two words can be intimidating, even to the most dynamic, energized, and experienced wedding professional. Fear no more. In The Susan Southerland Secret, three industry experts share valuable tips that will provide both novice and seasoned wedding professionals a renewed confidence in selling and marketing.

Susan Southerland, Kristy Chenell, and Karen Gingerich rely on their extensive backgrounds in wedding planning, marketing, and sales to offer their secret to successa distinct concept called personality marketing. Wedding professionals will learn how to

identify bridal personalities and their buying decisions;

recognize a brides strengths and weaknesses;

win a brides confidence through tailored sales and marketing messages;

stand out from the competition and close the deal.

The Susan Southerland Secret offers incredible insight into a brides mind, ultimately helping wedding professionals become superior salespeople, expert contract negotiators, and champions of customer service.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Susan Southerland Secret has given me techniques to make the most of the time I have with clients to take my sales to another level, build a better relationship with clients, and give me an even better understanding of their personalities. Thank you, Susan Southerland Secret! Maria Shafer, Celebration Expert

Sales and marketing are as important to a wedding business as creating a beautiful, memorable day for the bride and groom. Yet, those two words can be intimidating, even to the most dynamic, energized, and experienced wedding professional. Fear no more. In The Susan Southerland Secret, three industry experts share valuable tips that will provide both novice and seasoned wedding professionals a renewed confidence in selling and marketing.

Susan Southerland, Kristy Chenell, and Karen Gingerich rely on their extensive backgrounds in wedding planning, marketing, and sales to offer their secret to successa distinct concept called personality marketing. Wedding professionals will learn how to

identify bridal personalities and their buying decisions;

recognize a brides strengths and weaknesses;

win a brides confidence through tailored sales and marketing messages;

stand out from the competition and close the deal.

The Susan Southerland Secret offers incredible insight into a brides mind, ultimately helping wedding professionals become superior salespeople, expert contract negotiators, and champions of customer service.

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