The Rise of Marketing and Market Research

Nonfiction, History, Modern, Americas, United States
Cover of the book The Rise of Marketing and Market Research by , Palgrave Macmillan US
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781137071286
Publisher: Palgrave Macmillan US Publication: October 29, 2012
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9781137071286
Publisher: Palgrave Macmillan US
Publication: October 29, 2012
Imprint: Palgrave Macmillan
Language: English

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.

More books from Palgrave Macmillan US

Cover of the book Higher Education Regionalization in Asia Pacific by
Cover of the book What’s New about the "New" Immigration? by
Cover of the book Memory and Theory in Eastern Europe by
Cover of the book The European Edisons by
Cover of the book Rethinking Security in the Twenty-First Century by
Cover of the book Women on the Role of Public Higher Education by
Cover of the book Creating a Eurasian Union by
Cover of the book Motherhood and War by
Cover of the book Interfaith Marriage in America by
Cover of the book Monster Anthropology in Australasia and Beyond by
Cover of the book Justice and Peace in a Renewed Caribbean by
Cover of the book Conflict and Human Security in Africa by
Cover of the book Research Partnerships in Early Childhood Education by
Cover of the book New Challenges of North Korean Foreign Policy by
Cover of the book Psychiatry Under the Influence by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy