Housework and Housewives in American Advertising
Married to the Mop
Nonfiction, History, Modern, Americas, United States
| Author: | Jessamyn Neuhaus | ISBN: | 9780230337978 |
| Publisher: | Palgrave Macmillan US | Publication: | November 7, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | Jessamyn Neuhaus |
| ISBN: | 9780230337978 |
| Publisher: | Palgrave Macmillan US |
| Publication: | November 7, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
An analysis of how since the end of te 19th-century advertising agencies and their housework product clients utilized a remarkably consistent depiction of housewives and housework, illustrating that that although Second Wave feminism successfully called into question the housewife stereotype, homemaking has remained an American feminine ideal.
