The Power of Strategy Innovation
A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
Business & Finance, Economics, Development & Growth, Management & Leadership, Planning & Forecasting
| Author: | Robert E. Johnston, J. Douglas BATE | ISBN: | 9780814433928 |
| Publisher: | AMACOM | Publication: | March 29, 2013 |
| Imprint: | AMACOM | Language: | English |
| Author: | Robert E. Johnston, J. Douglas BATE |
| ISBN: | 9780814433928 |
| Publisher: | AMACOM |
| Publication: | March 29, 2013 |
| Imprint: | AMACOM |
| Language: | English |
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.
Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-phase Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. This edition updated in 2013 to include a new Preface and Epilogue, describing the emergence of Enterprise Innovation.
