The Physics of Brand

Understand the Forces Behind Brands That Matter

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Commercial Illustration, General Design
Cover of the book The Physics of Brand by Aaron Keller, Renee Marino, Dan Wallace, Adams Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Aaron Keller, Renee Marino, Dan Wallace ISBN: 9781440342691
Publisher: Adams Media Publication: July 21, 2016
Imprint: HOW Books Language: English
Author: Aaron Keller, Renee Marino, Dan Wallace
ISBN: 9781440342691
Publisher: Adams Media
Publication: July 21, 2016
Imprint: HOW Books
Language: English

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Welcome to a brand-new way of thinking about branding.

The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction.

Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.

More books from Adams Media

Cover of the book The Everything American Presidents Book by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book Forbidden Knowledge - College by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book The Everything Guide to Day Trading by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book The 250 Questions Every Self-Employed Person Should Ask by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book Protection Spells by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book The I Have A Life Bride's Guide by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book 75 Habits for a Happy Marriage by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book The Everything Massage Book by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book Try-It Diet - Whole-Grain, High Fiber by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book Play to Your Team's Strengths by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book The Everything Italian Phrase Book by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book Firemask by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book Cool Beer Labels by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book Crystal Bliss by Aaron Keller, Renee Marino, Dan Wallace
Cover of the book The Sordid Secrets of Las Vegas by Aaron Keller, Renee Marino, Dan Wallace
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy