Understand the Forces Behind Brands That Matter
by
Aaron Keller, Renee Marino, Dan Wallace
Language: English
Release Date: July 21, 2016
Welcome to a brand-new way of thinking about branding.
The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding....