The Paradox Planet

Creating Brand Experiences for the Age of I

Business & Finance, Economics, Development & Growth
Cover of the book The Paradox Planet by Larry Light, Joan Kiddon, Archway Publishing
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Author: Larry Light, Joan Kiddon ISBN: 9781480846845
Publisher: Archway Publishing Publication: July 18, 2017
Imprint: Archway Publishing Language: English
Author: Larry Light, Joan Kiddon
ISBN: 9781480846845
Publisher: Archway Publishing
Publication: July 18, 2017
Imprint: Archway Publishing
Language: English

Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands.

Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:

leverage paradox promises into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits.

In todays world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today.

Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands.

Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal changes and global, local, and personal forces through the lens of marketers. They explain how to:

leverage paradox promises into brand-focused strategies and actions that create a pathway to profitability; create extraordinary brand experiences for individuals and communities; and build strong brands in a world of contradictory needs and benefits.

In todays world, people want their individuality to be recognized, but they also want to belong to a group that shares their distinctiveness. People want to be independent and interconnected, which is the underlying paradox affecting how we make decisions today.

Navigate how to satisfy conflicting needs, and look beyond single-minded solutions with the insights and guidance in The Paradox Planet.

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