Joan Kiddon: 7 books
by Monique Reece, Michael Tasner, Tony Davila
Language: English
Release Date: April 27, 2013
Language: English
Release Date: April 27, 2013
A brand new collection of authoritative guides to marketing innovation 4 authoritative books deliver state-of-the-art guidance for more innovative, more effective, more measurably successful marketing! This 4-book collection will help you bring world-class innovation to marketing and...
by Brian D. Till, Donna Heckler, Ryan D. Mathews
Language: English
Release Date: March 12, 2012
Language: English
Release Date: March 12, 2012
3 breakthrough guides to building, revitalizing, and sustaining great brands — and profiting from them!
In three indispensable books, you’ll discover powerful new ways to build, rebuild, and sustain any brand — and leverage branding to supercharge profits and growth. In Six...
Six Rules for Brand Revitalization
Learn How Companies Like McDonald's Can Re-Energize Their Brands
Language: English
Release Date: February 9, 2009
Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history:...
Six Rules of Brand Revitalization, Second Edition
Learn the Most Common Branding Mistakes and How to Avoid Them
Language: English
Release Date: February 8, 2016
Are you responsible for reinvigorating your brand to achieve enduring profitable growth in a volatile world? Or for keeping a still-strong brand from fading in relevance and value? The Six Rules of Brand Revitalization, Second Edition presents an intensely practical blueprint for resurrecting or revitalizing...
Brand Revitalization
Creating a Plan to Win
Language: English
Release Date: October 12, 2009
This Element is an excerpt from Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands (ISBN: 9780136043317) by Larry Light and Joan Kiddon. Available in print and digital formats. Build a systematic Plan to Win for revitalizing your brand: stop playing...
New Brand Leadership
Managing at the Intersection of Globalization, Localization and Personalization
Language: English
Release Date: May 23, 2015
New Brand Leadership delivers the first complete, proven blueprint for organizing and executing on global brand marketing. It reflects the authors’ 50+ years of combined experience driving global brand leadership and measurable results across a wide range of industries, at companies ranging from...
The Paradox Planet
Creating Brand Experiences for the Age of I
Language: English
Release Date: July 18, 2017
Beginning with the Age of We in the 1950s and moving to the Age of Me to todaythe Age of Ithis book examines how polarization and anger has changed how companies must manage their brands.
Larry Light and Joan Kiddon, the leaders of Arcature LLC, consultants in brand management, examine societal...