The Oxford Handbook of the Digital Economy

Nonfiction, Science & Nature, Technology, Electronics, Digital, Business & Finance, Management & Leadership, Industrial Management, Industries & Professions, Industries
Cover of the book The Oxford Handbook of the Digital Economy by , Oxford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780199996377
Publisher: Oxford University Press Publication: August 6, 2012
Imprint: Oxford University Press Language: English
Author:
ISBN: 9780199996377
Publisher: Oxford University Press
Publication: August 6, 2012
Imprint: Oxford University Press
Language: English

The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. The fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy, and security concerns.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The economic analysis of the digital economy has been a rapidly developing research area for more than a decade. Through authoritative examination by leading scholars, this handbook takes a closer look at particular industries, business practices, and policy issues associated with the digital industry. The volume offers an up-to-date account of key topics, discusses open questions, and provides guidance for future research. It offers a blend of theoretical and empirical works that are central to understanding the digital economy. The chapters are presented in four sections, corresponding with four broad themes: 1) infrastructure, standards, and platforms; 2) the transformation of selling, encompassing both the transformation of traditional selling and new, widespread application of tools such as auctions; 3) user-generated content; and 4) threats in the new digital environment. The first section covers infrastructure, standards, and various platform industries that rely heavily on recent developments in electronic data storage and transmission, including software, video games, payment systems, mobile telecommunications, and B2B commerce. The second section takes account of the reduced costs of online retailing that threatens offline retailers, widespread availability of information as it affects pricing and advertising, digital technology as it allows the widespread employment of novel price and non-price strategies (bundling, price discrimination), and auctions. The third section addresses the emergent phenomenon of user-generated content on the Internet, including the functioning of social networks and open source. The fourth section discusses threats arising from digitization and the Internet, namely digital piracy, privacy, and security concerns.

More books from Oxford University Press

Cover of the book An Introduction to the Theory of Mechanism Design by
Cover of the book Values, Political Action, and Change in the Middle East and the Arab Spring by
Cover of the book Life Span: Oxford Bibliographies Online Research Guide by
Cover of the book Composition in the Digital World by
Cover of the book Contract as Promise by
Cover of the book Laughing Fit to Kill by
Cover of the book Afghanistan from the Cold War through the War on Terror by
Cover of the book The Mind As a Scientific Object by
Cover of the book Teaching Inpatient Medicine by
Cover of the book Fire in the Heart by
Cover of the book Bracing for Armageddon? by
Cover of the book Raising Musical Kids by
Cover of the book Kodály in the Third Grade Classroom by
Cover of the book The Locust Effect by
Cover of the book The Secret Garden Level 3 Oxford Bookworms Library by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy