The Outcasts of Eden

Roberta Prescott Reed has been diametrically opposed to everything her father stands for in his business practices at Reed Public Relations for as long as she can remember. From her first impulsive and very public stand against him chained to a tree in a mud-spattered old growth forest in Oregon, she has devoted her life to countering the disinformation her father and his firm, representing the most egregious and corrupt polluters on the planet, disseminates to discredit the environmental movement. After ten years on opposite sides of every environmental issue, his sudden death in 1994 turns her life upside down when she, his business partners and his clients, are shocked to learn that Robert Reed, in his Last Will and Testament, names her CEO of Reed Public Relations. From the corridors of power in Washington, D.C to the sophisticated shores of the Cote d’Azur, The Outcasts of Eden is filled with complexity and unexpected surprises, and tells the moving and powerful story of the opposing forces of environmental activism and business, and the generational shift in thinking as the movement struggled to become accepted as an essential and expected part of doing business around the world.