The New Consumer Online

A Sociology of Taste, Audience, and Publics

Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The New Consumer Online by Edward F. McQuarrie, Edward Elgar Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Edward F. McQuarrie ISBN: 9781784716004
Publisher: Edward Elgar Publishing Publication: December 18, 2015
Imprint: Language: English
Author: Edward F. McQuarrie
ISBN: 9781784716004
Publisher: Edward Elgar Publishing
Publication: December 18, 2015
Imprint:
Language: English
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.

More books from Edward Elgar Publishing

Cover of the book Advanced Introduction to Law and Development by Edward F. McQuarrie
Cover of the book How Markets Work and Fail, and What to Make of Them by Edward F. McQuarrie
Cover of the book American Environmental Policy by Edward F. McQuarrie
Cover of the book Advanced Introduction to Post Keynesian Economics by Edward F. McQuarrie
Cover of the book The Privatisation of Biodiversity? by Edward F. McQuarrie
Cover of the book The European Union and India by Edward F. McQuarrie
Cover of the book Innovation and Culture in Public Services by Edward F. McQuarrie
Cover of the book Asian-Pacific Rim Logistics by Edward F. McQuarrie
Cover of the book A Research Agenda for Shrinking Cities by Edward F. McQuarrie
Cover of the book Sustainability Science for Strong Sustainability by Edward F. McQuarrie
Cover of the book Grounds of the Immaterial by Edward F. McQuarrie
Cover of the book The Rise of the Hybrid Domain by Edward F. McQuarrie
Cover of the book Creating Cities/Building Cities by Edward F. McQuarrie
Cover of the book Social Innovation and Democratic Leadership by Edward F. McQuarrie
Cover of the book Living Wages Around the World by Edward F. McQuarrie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy