The New Consumer Online

A Sociology of Taste, Audience, and Publics

Business & Finance, Marketing & Sales, Sales & Selling, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The New Consumer Online by Edward F. McQuarrie, Edward Elgar Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Edward F. McQuarrie ISBN: 9781784716004
Publisher: Edward Elgar Publishing Publication: December 18, 2015
Imprint: Language: English
Author: Edward F. McQuarrie
ISBN: 9781784716004
Publisher: Edward Elgar Publishing
Publication: December 18, 2015
Imprint:
Language: English
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
It’s a new world online, where consumers can publish their writing and gain a public presence, even a mass audience. This book links together blogging, writing reviews for Yelp, and creating pinboards for Pinterest, all of which provide ordinary people the opportunity to display their tastes to strangers. Edward McQuarrie expertly analyzes how the operation of taste in consumption has been changed by the Internet and offers a fresh perspective on why websites like Yelp and Pinterest have become so successful.

More books from Edward Elgar Publishing

Cover of the book The Climate Resilient Organization by Edward F. McQuarrie
Cover of the book Performance Requirements and Investment Incentives Under International Economic Law by Edward F. McQuarrie
Cover of the book Determann's Field Guide to Data Privacy Law by Edward F. McQuarrie
Cover of the book Shale Gas, the Environment and Energy Security by Edward F. McQuarrie
Cover of the book Financial Crises, 1929 to the Present, Second Edition by Edward F. McQuarrie
Cover of the book Advanced Introduction to Post Keynesian Economics by Edward F. McQuarrie
Cover of the book Financial Crises and Recession in the Global Economy, Fourth Edition by Edward F. McQuarrie
Cover of the book Patenting Genes by Edward F. McQuarrie
Cover of the book Constitutional Preambles by Edward F. McQuarrie
Cover of the book Competition, Coordination and Diversity by Edward F. McQuarrie
Cover of the book Patents, Human Rights and Access to Science by Edward F. McQuarrie
Cover of the book Empirical Legal Research by Edward F. McQuarrie
Cover of the book The World Bank and the Globalisation of Housing Finance by Edward F. McQuarrie
Cover of the book Politics as a Peculiar Business by Edward F. McQuarrie
Cover of the book Information Sovereignty by Edward F. McQuarrie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy