The New Chinese Traveler

Business Opportunities from the Chinese Travel Revolution

Business & Finance, Management & Leadership, Management Science, Management, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The New Chinese Traveler by G. Bowerman, Palgrave Macmillan UK
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Author: G. Bowerman ISBN: 9781137397331
Publisher: Palgrave Macmillan UK Publication: September 16, 2014
Imprint: Palgrave Macmillan Language: English
Author: G. Bowerman
ISBN: 9781137397331
Publisher: Palgrave Macmillan UK
Publication: September 16, 2014
Imprint: Palgrave Macmillan
Language: English

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

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