G Bowerman: 1 book

Book cover of The New Chinese Traveler

The New Chinese Traveler

Business Opportunities from the Chinese Travel Revolution

by G. Bowerman
Language: English
Release Date: September 16, 2014

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
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