The New Business Road Test

What entrepreneurs and executives should do before writing a business plan

Business & Finance, Career Planning & Job Hunting, Small Business, Entrepreneurship & Small Business, Entrepreneurship
Cover of the book The New Business Road Test by John Mullins, Pearson Education Limited
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Author: John Mullins ISBN: 9780273748908
Publisher: Pearson Education Limited Publication: July 24, 2012
Imprint: Financial Times/ Prentice Hall Language: English
Author: John Mullins
ISBN: 9780273748908
Publisher: Pearson Education Limited
Publication: July 24, 2012
Imprint: Financial Times/ Prentice Hall
Language: English

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.

 

The new edition of this best-selling book features:

 

• A new version of the 7 domains model.

• Updated case studies that reflect the changes that have happened in the last four years.

• Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.

• A new author run companion website for readers to access extra information.

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you’re pursuing a fundamentally flawed opportunity you’re heading for failure. So before spending time and money on a new enterprise it’s vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes.

 

The new edition of this best-selling book features:

 

• A new version of the 7 domains model.

• Updated case studies that reflect the changes that have happened in the last four years.

• Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable.

• A new author run companion website for readers to access extra information.

 

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