The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Business & Finance, Marketing & Sales, Customer Service, Consumer Behaviour
Cover of the book The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter, McGraw-Hill Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robbie Kellman Baxter ISBN: 9780071839334
Publisher: McGraw-Hill Education Publication: March 20, 2015
Imprint: McGraw-Hill Education Language: English
Author: Robbie Kellman Baxter
ISBN: 9780071839334
Publisher: McGraw-Hill Education
Publication: March 20, 2015
Imprint: McGraw-Hill Education
Language: English

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.

The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain

For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology.

The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

More books from McGraw-Hill Education

Cover of the book Practice Makes Perfect: French Vocabulary Building with Prefixes and Suffixes by Robbie Kellman Baxter
Cover of the book Tips & Traps for Getting Started as a Real Estate Agent by Robbie Kellman Baxter
Cover of the book Uncontrolled Risk: Lessons of Lehman Brothers and How Systemic Risk Can Still Bring Down the World Financial System by Robbie Kellman Baxter
Cover of the book Assessment Skills For Paramedics by Robbie Kellman Baxter
Cover of the book McGraw-Hill Education HESI A2 Value Pack by Robbie Kellman Baxter
Cover of the book TAIL RISK HEDGING: Creating Robust Portfolios for Volatile Markets by Robbie Kellman Baxter
Cover of the book All About Low Volatility Investing by Robbie Kellman Baxter
Cover of the book First Aid for the NBDE Part 1, Third Edition by Robbie Kellman Baxter
Cover of the book Lean Maintenance Repair and Overhaul by Robbie Kellman Baxter
Cover of the book McGraw-Hill's 500 Series 7 Exam Questions to Know by Test Day by Robbie Kellman Baxter
Cover of the book Implementing Oracle Fusion General Ledger and Oracle Fusion Accounting Hub by Robbie Kellman Baxter
Cover of the book The Key: How Corporations Succeed by Solving the World's Toughest Problems by Robbie Kellman Baxter
Cover of the book Clinical Judgment USMLE Step 3 Review by Robbie Kellman Baxter
Cover of the book Ganong's Physiology Examination and Board Review by Robbie Kellman Baxter
Cover of the book Review of Medical Microbiology and Immunology, Fifteenth Edition by Robbie Kellman Baxter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy