The Media Economy

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries, Social & Cultural Studies, Social Science
Cover of the book The Media Economy by Alan B. Albarran, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alan B. Albarran ISBN: 9781317502968
Publisher: Taylor and Francis Publication: September 1, 2016
Imprint: Routledge Language: English
Author: Alan B. Albarran
ISBN: 9781317502968
Publisher: Taylor and Francis
Publication: September 1, 2016
Imprint: Routledge
Language: English

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

More books from Taylor and Francis

Cover of the book Waiting at the Gate by Alan B. Albarran
Cover of the book Social Policy Reform in China by Alan B. Albarran
Cover of the book Nuclear Superiority by Alan B. Albarran
Cover of the book Who Lives, Who Dies, Who Decides? by Alan B. Albarran
Cover of the book Current Topics in Management by Alan B. Albarran
Cover of the book Understanding Art Markets by Alan B. Albarran
Cover of the book Economic and Political Contention in Comparative Perspective by Alan B. Albarran
Cover of the book Learning in Later Life by Alan B. Albarran
Cover of the book Dilemmas of Science Teaching by Alan B. Albarran
Cover of the book The Moral Economy of the Madrasa by Alan B. Albarran
Cover of the book The PEERS® Curriculum for School Based Professionals by Alan B. Albarran
Cover of the book Adolescent Substance Abuse by Alan B. Albarran
Cover of the book Biodiversity and the Law by Alan B. Albarran
Cover of the book Human Security in Southeast Asia by Alan B. Albarran
Cover of the book World History by Alan B. Albarran
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy