Alan B Albarran: 3 books
by Alan B. Albarran
Language: English
Release Date: September 1, 2016
Language: English
Release Date: September 1, 2016
The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from...
The Twenty-First-Century Media Industry
Economic and Managerial Implications in the Age of New Media
Language: English
Release Date: June 22, 2010
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new...
by Alan B. Albarran, Paul Bloomfield, Kathy Brittain Richardson
Language: English
Release Date: February 5, 2015
Language: English
Release Date: February 5, 2015
What is well-being? Is it a stable income, comfortable home, and time shared with family and friends? Is it clean drinking water and freedom from political oppression? Is it finding Aristotle’s Golden Mean by living a life of reason and moderation? Scholars have sought to define well-being for centuries,...