The Marketing Performance Blueprint

Strategies and Technologies to Build and Measure Business Success

Business & Finance, Marketing & Sales, Research
Cover of the book The Marketing Performance Blueprint by Paul Roetzer, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Paul Roetzer ISBN: 9781118883587
Publisher: Wiley Publication: July 23, 2014
Imprint: Wiley Language: English
Author: Paul Roetzer
ISBN: 9781118883587
Publisher: Wiley
Publication: July 23, 2014
Imprint: Wiley
Language: English

Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.

Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:

  • Align marketing talent, technology, and strategy to reach performance goals
  • Drive digital marketing transformation within your organization
  • Recruit, train, and retain a modern marketing team
  • Propel growth through digital-savvy marketing agency partners
  • Adapt more quickly to marketing technology advancements
  • Create connected customer experiences
  • Turn marketing data into intelligence, and intelligence into action
  • Devise integrated marketing strategies that deliver real business results

The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.

Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:

The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

More books from Wiley

Cover of the book Exploring Leadership by Paul Roetzer
Cover of the book A Century of Parasitology by Paul Roetzer
Cover of the book Discovery-Based Learning in the Life Sciences by Paul Roetzer
Cover of the book Modern Drug Synthesis by Paul Roetzer
Cover of the book Reliability and Risk Models by Paul Roetzer
Cover of the book Zygmunt Bauman by Paul Roetzer
Cover of the book The Art of Problem Solving in Organic Chemistry by Paul Roetzer
Cover of the book Integrated Multiferroic Heterostructures and Applications by Paul Roetzer
Cover of the book Clinical Psychology and People with Intellectual Disabilities by Paul Roetzer
Cover of the book Modern Techniques for Pathogen Detection by Paul Roetzer
Cover of the book Participatory Culture in a Networked Era by Paul Roetzer
Cover of the book Understanding Bioanalytical Chemistry by Paul Roetzer
Cover of the book Talk to Strangers by Paul Roetzer
Cover of the book The Co-Occurring Disorders Treatment Planner, with DSM-5 Updates by Paul Roetzer
Cover of the book How to Lead by The Book by Paul Roetzer
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy