Paul Roetzer: 2 books
The Marketing Agency Blueprint
The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Language: English
Release Date: November 29, 2011
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy,...
The Marketing Performance Blueprint
Strategies and Technologies to Build and Measure Business Success
Language: English
Release Date: July 23, 2014
Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution,...