The Marketing of Technology Intensive Products and Services

Driving Innovations for Non-Marketers

Business & Finance, Marketing & Sales
Cover of the book The Marketing of Technology Intensive Products and Services by Patrick Corsi, Mike Dulieu, Wiley
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Author: Patrick Corsi, Mike Dulieu ISBN: 9781118617656
Publisher: Wiley Publication: March 4, 2013
Imprint: Wiley-ISTE Language: English
Author: Patrick Corsi, Mike Dulieu
ISBN: 9781118617656
Publisher: Wiley
Publication: March 4, 2013
Imprint: Wiley-ISTE
Language: English

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights, and selling and distributing products and services. It also shows how to develop formatted business plans for investors. This title is uniquely focused on the critical technology/market interface, and provides an executive introduction to marketing these products and services.

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