Patrick Corsi: 7 books

Book cover of The Marketing of Technology Intensive Products and Services

The Marketing of Technology Intensive Products and Services

Driving Innovations for Non-Marketers

by Patrick Corsi, Mike Dulieu
Language: English
Release Date: March 4, 2013

This book provides the basic models and methods for the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing...
Book cover of Operationalizing Sustainability
by Pierre Massotte, Patrick Corsi
Language: English
Release Date: October 2, 2015

This book focuses on the emergence of the "science of sustainability" and the key concepts in making sustainability operational in an organization. The authors discuss the methods, techniques and tools needed to manage the impact of sustainability and how these can be reformulated into business...
Book cover of Sustainability Calling

Sustainability Calling

Underpinning Technologies

by Patrick Corsi, Pierre Massotte
Language: English
Release Date: August 5, 2015

This book discusses the key concepts of the technologies that underpin the drive towards sustainability in today’s complex world. The authors propose an integrated view of the frontiers facing any organization nowadays – whether an enterprise, an administration or any human collective construction...
Book cover of Smart Decisions in Complex Systems
by Pierre Massotte, Patrick Corsi
Language: English
Release Date: June 29, 2017

Faced with ever-increasing complexity on a daily basis, the decision-makers of today are struggling to find the appropriate models, methods and tools to face the issues arising in complex systems across all levels of global operations. Having, in the past, resorted to outdated approaches which...
Book cover of Going Past Limits To Growth

Going Past Limits To Growth

A Report to the Club of Rome EU-Chapter

by Patrick Corsi
Language: English
Release Date: July 17, 2017

Growth is a dominant economic driver accounting for the wealth of nations and organizations alike. However, in the face of environmental pressures, widespread social and economic imbalance, and the reigning climate of uncertainty we are experiencing today, there is now a need for a viable interpretation...
Book cover of Sequencing Apple's DNA
by Patrick Corsi, Dominique Morin
Language: English
Release Date: December 15, 2015

This book aims to extract the "molecular genes" leading to craziness! Geniuses are the ones who are "crazy enough to think they can change the world" and boldly go where no one has gone before. Where no past habit and usage are available, there is no proof of viability, as nobody has done it yet,...
Book cover of Innovation Capability Maturity Model
by Patrick Corsi, Erwan Neau
Language: English
Release Date: May 4, 2015

Whilst innovation remains of course an approach, a process, and is still often even reduced to a set of results, it essentially reflects a way of thinking evolution. Time is up for varying the thinking methods according to capacities and learned and available competencies with a view to change…...
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