The Marketing of Meaning

Why purpose markets itself

Business & Finance, Marketing & Sales, Research, Consumer Behaviour
Cover of the book The Marketing of Meaning by Erik Saelens, Brandhome publishing
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Author: Erik Saelens ISBN: 9789077163139
Publisher: Brandhome publishing Publication: January 18, 2017
Imprint: Language: English
Author: Erik Saelens
ISBN: 9789077163139
Publisher: Brandhome publishing
Publication: January 18, 2017
Imprint:
Language: English

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why purpose markets itself,” and offers you the recipe to thriving in challenging times.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Marketing of Meaning is an answer to the constantly recurring question asked by most brands: What do consumers want these days? Erik gives a clear answer to this question by mapping out consumer behavior, pointing out the responsibility of brands in a changing world, and showing how to survive and even thrive in a world dominated by excess. Here he deepens the book’s triggering statement, “why purpose markets itself,” and offers you the recipe to thriving in challenging times.

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