Understanding Consumer Behavior and Consumption Experience

Business & Finance, Marketing & Sales, Consumer Behaviour, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Understanding Consumer Behavior and Consumption Experience by Rajagopal, Raquel Castaño, IGI Global
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Author: Rajagopal, Raquel Castaño ISBN: 9781466675209
Publisher: IGI Global Publication: January 31, 2015
Imprint: Business Science Reference Language: English
Author: Rajagopal, Raquel Castaño
ISBN: 9781466675209
Publisher: IGI Global
Publication: January 31, 2015
Imprint: Business Science Reference
Language: English
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.

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