The Market Research Toolbox

A Concise Guide for Beginners

Business & Finance, Marketing & Sales, Research
Cover of the book The Market Research Toolbox by Professor Edward F. (Francis) McQuarrie, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Professor Edward F. (Francis) McQuarrie ISBN: 9781483313641
Publisher: SAGE Publications Publication: April 1, 2015
Imprint: SAGE Publications, Inc Language: English
Author: Professor Edward F. (Francis) McQuarrie
ISBN: 9781483313641
Publisher: SAGE Publications
Publication: April 1, 2015
Imprint: SAGE Publications, Inc
Language: English

Understanding marketing research to make better business decisions

 

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Understanding marketing research to make better business decisions

 

An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

More books from SAGE Publications

Cover of the book The Limits of Neoliberalism by Professor Edward F. (Francis) McQuarrie
Cover of the book Introduction to Counseling by Professor Edward F. (Francis) McQuarrie
Cover of the book Jerome Bruner by Professor Edward F. (Francis) McQuarrie
Cover of the book Mad or Bad?: A Critical Approach to Counselling and Forensic Psychology by Professor Edward F. (Francis) McQuarrie
Cover of the book Designing and Managing Programs by Professor Edward F. (Francis) McQuarrie
Cover of the book Enhancing Communication & Collaboration in Interdisciplinary Research by Professor Edward F. (Francis) McQuarrie
Cover of the book Vulnerable India by Professor Edward F. (Francis) McQuarrie
Cover of the book Fish Out of Water by Professor Edward F. (Francis) McQuarrie
Cover of the book How to Do Your Research Project by Professor Edward F. (Francis) McQuarrie
Cover of the book Emotional Intelligence at Work by Professor Edward F. (Francis) McQuarrie
Cover of the book Media Research Methods by Professor Edward F. (Francis) McQuarrie
Cover of the book Managing and Measuring Social Enterprises by Professor Edward F. (Francis) McQuarrie
Cover of the book Understanding Children as Consumers by Professor Edward F. (Francis) McQuarrie
Cover of the book Developing Transactional Analysis Counselling by Professor Edward F. (Francis) McQuarrie
Cover of the book Teaching Media in Primary Schools by Professor Edward F. (Francis) McQuarrie
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy