Professor Edward F Francis Mcquarrie: 1 book

Book cover of The Market Research Toolbox

The Market Research Toolbox

A Concise Guide for Beginners

by Professor Edward F. (Francis) McQuarrie
Language: English
Release Date: April 1, 2015

Understanding marketing research to make better business decisions   An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic...
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