The Manager's Guide to Distribution Channels

Business & Finance, Finance & Investing, Investments & Securities
Cover of the book The Manager's Guide to Distribution Channels by Linda Gorchels, Chuck West, Edward J. Marien, McGraw-Hill Education
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Author: Linda Gorchels, Chuck West, Edward J. Marien ISBN: 9780071442954
Publisher: McGraw-Hill Education Publication: May 22, 2004
Imprint: McGraw-Hill Education Language: English
Author: Linda Gorchels, Chuck West, Edward J. Marien
ISBN: 9780071442954
Publisher: McGraw-Hill Education
Publication: May 22, 2004
Imprint: McGraw-Hill Education
Language: English

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

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