Linda Gorchels: 4 books
by Linda Gorchels
Language: English
Release Date: November 28, 2005
Language: English
Release Date: November 28, 2005
Previous editions sold more than 17,000 copies
Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives
Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
by Linda Gorchels
Language: English
Release Date: March 23, 2012
Language: English
Release Date: March 23, 2012
Forget “business as usual.”
Don’t believe everything you read about “best practices.”
There is no “magic bullet.”
When your market changes, you have to change your strategy and take control of your own success. You have to renew your business model.
In a global market that...
by Linda Gorchels
Language: English
Release Date: August 17, 2011
Language: English
Release Date: August 17, 2011
The essential guide to seamless product management for today’s fluid, unpredictable business world
Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape....
by Linda Gorchels, Chuck West, Edward J. Marien
Language: English
Release Date: May 22, 2004
Language: English
Release Date: May 22, 2004
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market...