The Language of Trust

Selling Ideas in a World of Skeptics

Business & Finance, Marketing & Sales, Consumer Behaviour, Business Reference, Business Communication, Nonfiction, Health & Well Being, Psychology, Interpersonal Relations
Cover of the book The Language of Trust by Michael Maslansky, Scott West, Gary DeMoss, David Saylor, Penguin Publishing Group
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Author: Michael Maslansky, Scott West, Gary DeMoss, David Saylor ISBN: 9781101404553
Publisher: Penguin Publishing Group Publication: May 4, 2010
Imprint: Prentice Hall Press Language: English
Author: Michael Maslansky, Scott West, Gary DeMoss, David Saylor
ISBN: 9781101404553
Publisher: Penguin Publishing Group
Publication: May 4, 2010
Imprint: Prentice Hall Press
Language: English

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

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