The Internet and the Customer-Supplier Relationship

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book The Internet and the Customer-Supplier Relationship by Stefano Ronchi, Taylor and Francis
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Author: Stefano Ronchi ISBN: 9781351771429
Publisher: Taylor and Francis Publication: January 12, 2018
Imprint: Routledge Language: English
Author: Stefano Ronchi
ISBN: 9781351771429
Publisher: Taylor and Francis
Publication: January 12, 2018
Imprint: Routledge
Language: English

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This title was first published in 2003. An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyses the main management implications related to the adoption of the Internet in the supply chain and unifies different research studies and contributions in order to build such a framework. It is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and website research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it should appeal to academics and practitioners alike.

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