The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

Business & Finance, Marketing & Sales, International, Nonfiction, Science & Nature, Science, Earth Sciences, Geography, Economics, Economic Development
Cover of the book The Globalization of Advertising by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock ISBN: 9781135279806
Publisher: Taylor and Francis Publication: December 9, 2010
Imprint: Routledge Language: English
Author: James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
ISBN: 9781135279806
Publisher: Taylor and Francis
Publication: December 9, 2010
Imprint: Routledge
Language: English

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.

The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.

This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both nationally and internationally. This book indentifies and addresses questions on the globalization of advertising through detailed study of the contemporary advertising industry in Detroit, Los Angeles and New York City and the way advertising work has changed in the three cities over recent years.

The Globalization of Advertising draws upon previously unpublished research to unpack the contemporary structure, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies, intra-organizational power relations and the distribution of organizational capabilities all define how global agencies operate as transnationally integrated organizations. This in turn allows understanding to be developed of the role of the offices of global agencies located in the three case study cities, Detroit, Los Angeles and New York. The role of these three cities as preeminent markets for advertising in the USA is shown to have changed radically over recent years, experiencing both growth and decline in employment as a result of their position in global networks of advertising work; networks that operate in the context of a changing US economy and the rise of new and emerging centres of advertising in Asia and South America.

This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new insights into the way global advertising agencies operate in and through world cities. It will be a valuable resource for researchers and students studying Geography, Management and Sociology.

More books from Taylor and Francis

Cover of the book Chance, Literature, and Culture in Early Modern France by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Europeanization, Integration and Identity by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Human Rights in Crisis by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Gender Responsive Justice by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book The Jewish Law Annual Volume 14 by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book American Expansionism, 1783-1860 by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Australia's 'war on terror' Discourse by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Ishtar by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Adolescent Psychiatry, V. 27 by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Israel at the Polls, 1996 by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book The Profession of City Planning by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Reasoning, Rationality and Dual Processes by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Earthbound China by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Christopher Marlowe and the Failure to Unify by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
Cover of the book Children, Family and the State by James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy