The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing by Lon Safko, Mcgraw-hill
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lon Safko ISBN: 9780071801140
Publisher: Mcgraw-hill Publication: August 21, 2012
Imprint: McGraw-Hill Education Language: English
Author: Lon Safko
ISBN: 9780071801140
Publisher: Mcgraw-hill
Publication: August 21, 2012
Imprint: McGraw-Hill Education
Language: English

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.

“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs

“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.

“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs

“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader

More books from Mcgraw-hill

Cover of the book The Six Sigma Performance Handbook, Chapter 8 - Sustaining Breakthrough--Control Phase by Lon Safko
Cover of the book The Six Sigma Way Team Fieldbook: An Implementation Guide for Process Improvement Teams by Lon Safko
Cover of the book Handbook of Transportation Engineering Volume I, 2e by Lon Safko
Cover of the book Fit From Within : 101 Simple Secrets to Change Your Body and Your Life - Starting Today and Lasting Forever: 101 Simple Secrets to Change Your Body and Your Life - Starting Today and Lasting Forever by Lon Safko
Cover of the book Simon's Emergency Orthopedics by Lon Safko
Cover of the book HR Transformation: Building Human Resources From the Outside In by Lon Safko
Cover of the book Handbook of Corrosion Engineering 2/E by Lon Safko
Cover of the book Fitzpatrick's Dermatology in General Medicine, Eighth Edition, 2 Volume set by Lon Safko
Cover of the book How Risky Is It, Really?: Why Our Fears Don't Always Match the Facts by Lon Safko
Cover of the book The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales by Lon Safko
Cover of the book The McGraw-Hill 36-Hour Course: Organizational Development by Lon Safko
Cover of the book Mike Meyers’ CompTIA Network+ Certification Passport, Fifth Edition (Exam N10-006) by Lon Safko
Cover of the book Make Every Man Want You by Lon Safko
Cover of the book Easy English Grammar Step-by-Step by Lon Safko
Cover of the book Case Files Pediatrics, Fifth Edition by Lon Safko
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy