The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing by Lon Safko, Mcgraw-hill
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lon Safko ISBN: 9780071801140
Publisher: Mcgraw-hill Publication: August 21, 2012
Imprint: McGraw-Hill Education Language: English
Author: Lon Safko
ISBN: 9780071801140
Publisher: Mcgraw-hill
Publication: August 21, 2012
Imprint: McGraw-Hill Education
Language: English

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.

“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs

“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Turbocharge your marketing efforts with the powerful FUSE! strategy

The Fusion Marketing Bible explains how to “fuse” marketing tools and tactics into a single, powerful strategy to tilt the competitive advantage to your favor.

“As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.”
—Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs

“Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!”
—Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business

“Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.”
—Erik Qualman, bestselling author of Socialnomics and Digital Leader

More books from Mcgraw-hill

Cover of the book McGraw-Hill Education SAT Subject Test Literature 3rd Ed. by Lon Safko
Cover of the book An Illustrated Dictionary of Aviation by Lon Safko
Cover of the book Homeland Security: A Complete Guide 2/E by Lon Safko
Cover of the book Perfect Phrases in Spanish for Confident Travel to Mexico : The No Faux-Pas Phrasebook for the Perfect Trip: The No Faux-Pas Phrasebook for the Perfect Trip by Lon Safko
Cover of the book CCNA Cisco Certified Network Associate Wireless Study Guide (Exam 640-721) by Lon Safko
Cover of the book McGraw-Hill Education SAT 2017 Cross-Platform Prep Course by Lon Safko
Cover of the book What Fish Don't Want You to Know by Lon Safko
Cover of the book Voyaging Under Power, 4th Edition by Lon Safko
Cover of the book McGraw-Hill's Postal Exams 473/473C by Lon Safko
Cover of the book Anatomy of a Robot by Lon Safko
Cover of the book Printed Circuits Handbook, Seventh Edition by Lon Safko
Cover of the book The TAB Battery Book: An In-Depth Guide to Construction, Design, and Use by Lon Safko
Cover of the book The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk by Lon Safko
Cover of the book Radiology Case Review Series: Genitourinary Imaging by Lon Safko
Cover of the book Quantitative Measurements for Logistics by Lon Safko
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy